Amex UK Platinum offers 75,000 points and £250 credit — highest bonus ever

Summary

American Express UK is offering its highest publicly available sign-up bonus on The Platinum Card: 75,000 Membership Rewards points plus £250 in Amex Travel credit after spending £10,000 within six months of approval. The offer runs until 26th May 2026 and represents a 50% uplift over the standard 50,000-point bonus. Points transfer instantly at 1:1 to British Airways Avios, Virgin Atlantic, Flying Blue, and eight other airline programs — enough for a Club World return to New York or a one-way business class seat to Singapore.

Holders of British Airways American Express cards are fully eligible for this bonus. The 24-month exclusion window applies only to personal Amex Platinum, Gold, or Green cardholders.

The last time American Express UK made this kind of noise in the premium card market, the bonus was 60,000 points. The current offer — 75,000 Membership Rewards points and £250 Amex Travel credit — is the strongest public combination the card has ever carried, and it expires in exactly one month.

For anyone accumulating Avios toward a long-haul business class redemption, the math is straightforward. Seventy-five thousand points transfers instantly to British Airways Executive Club at 1:1, covering a Club World seat to New York (68,000 Avios off-peak) with points to spare. The £250 travel credit, activated once the spend target is hit, applies to a single prepaid booking of £250 or more at Amex Travel — flights, hotels, or car hire.

The annual fee is £650, but a pro-rata refund is available on cancellation at any point, which significantly reduces the cost of a short-term hold. Cardholders who hit the £10,000 spend threshold, redeem the £250 credit, and cancel after six months are looking at a net-positive outcome before factoring in the points value.

The offer is live now via the American Express UK application page, where some applicants may see a higher geo-targeted offer on arrival.

The details: what the offer actually delivers

The spend requirement is £10,000 within six months of application approval — the clock starts immediately and cannot be paused by delaying card activation. The annual fee does not count toward the target. Once the threshold is crossed, the 75,000 points and £250 credit post to the account.

The £250 credit carries specific conditions. It must be used on a single transaction of £250 or more at travel.americanexpress.co.uk, paid with The Platinum Card, and is valid for 12 months from issue. The credit appears as a statement credit rather than a discount at booking — the full amount is charged, then refunded.

Eligibility hinges on one rule: no personal Amex Platinum, Gold, Green, or Rewards Credit Card held in the 24 months prior to application. Business cards issued through an employer do not count. Supplementary cardholders on another person’s account are treated as non-cardholders for eligibility purposes. British Airways, Nectar, Marriott Bonvoy, and Cashback Amex cardholders are all fully eligible.

Why this offer stands apart from the standard card proposition

The 75,000-point bonus is not the norm. The standard public offer sits at 50,000 points — itself the highest base bonus of any UK personal travel card. The current elevation to 75,000 has appeared only twice before in public form, most recently in 2023, and the addition of a £250 travel credit alongside the points is a combination that has no direct precedent in the UK market.

Air Traveler Club’s analysis of Amex Platinum cardholder retention trends provides useful context here: despite a fee increase in the US market, retention rates held firm — a signal that cardholders who engage with the full benefit stack find the annual cost justifiable. The UK card’s benefit package is similarly dense, and the current bonus effectively pre-loads the value case for the first year.

Beyond the sign-up bonus, the card delivers automatic hotel status across four programs — Hilton Honors Gold, Marriott Bonvoy Gold, Radisson Premium, and Melia Gold — plus two Priority Pass cards (each admitting a guest), access to Centurion Lounges globally, Eurostar lounge access in London, Brussels, and Paris, and £400 in annual dining credits split between UK and international restaurants.

How to lock in the bonus before the May 26 deadline

The window closes in one month, and the spend requirement means applications submitted after late April leave little margin. Here is what the timeline and strategy look like for those considering an application now.

• Apply immediately if eligible: The 24-month exclusion applies to personal Amex Platinum, Gold, Green, and Rewards Credit Card holders only. British Airways Amex cardholders — including BA Premium Plus holders — are fully eligible and should apply without hesitation.
• Map £10,000 in spend across six months: The clock starts at approval, not card activation. Large upcoming purchases — insurance renewals, home projects, school fees, or business expenses on a personal card — are the most efficient path to the threshold without changing spending behaviour.
• Redeem the £250 credit on a prepaid booking: The credit requires a single transaction of £250 or more at Amex Travel. A hotel stay, flight, or car hire booking that you would make anyway satisfies this cleanly. Book something you need rather than manufacturing a transaction.
• Decide on a transfer destination before points post: With no transfer bonuses currently active, the choice between Avios, Flying Blue, or another partner should be driven by your next redemption target — not by speculation about future bonuses.
• Factor in the pro-rata refund: If the ongoing card benefits do not justify the £650 annual fee after the first year, cancellation returns a proportional refund. This makes the first-year value calculation substantially more favourable than the headline fee suggests.

Watch the Amex UK earnings commentary through Q2 2026. If Membership Rewards transfer volumes show significant growth, a reversion to the 50,000-point standard offer — or a structural devaluation of transfer ratios — becomes more likely by Q3.

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