By Maksim Koval, 6 July 2024
KLM signature sales and promotions
KLM offers a spectrum of promotions and sales, especially to its focus destinations. You can browse all live promotions in the popular ATC directory.
Here’s a list of recurring types of promotions that have historically been part of the airline’s marketing strategy:
- Flying Blue Exclusive Promotions Tailored for Flying Blue members, these promotions offer bonus miles or discounted awards for specific flights. These incentivize members to rapidly accrue points, making it easier to climb up the membership tiers and unlock additional perks.
- Seasonal Flight Deals Coinciding with holidays and peak travel periods, Air France unveils a series of discounted fares. This is a go-to for families and individuals wanting to celebrate occasions like Christmas, Easter, and summer vacations without breaking the bank.
- Limited-Time Promo Codes Occasionally, Air France will distribute promo codes through its newsletter or selected partners. These codes offer immediate reductions on ticket prices or added benefits like extra baggage allowance, and are generally open to all passengers.
- Flash Sales These are short-term, highly discounted offers on select routes and are usually announced through the airline’s social media channels and newsletter. Ideal for both leisure and business travelers, these deals require quick action but offer significant savings.
When does KLM have sales?
KLM typically has major sales and offers discounted fares during periods outside the peak travel season. Additionally, you may want to keep an eye on special sale events that can occur anytime.
- January It’s not a popular time for most people to travel, so to incentivize travel and keep planes full, KLM usually runs major sales campaigns.
- March–April The spring season, particularly March and April, is considered a “dead zone” for travel when most airlines offer discounted fares to boost demand. KLM often use a spring sale to encourage early bookings for summer vacations.
- September–October These months, just after the summer peak season also see great, low fares as the Dutch carrier tries to stimulate decreasing demand.
- Black Friday/Cyber Monday This shopping holiday in late November is one of the biggest sale periods for most airlines.
- Mid-November KLM may run sales around 1-2 weeks before Black Friday in mid-November. This allows them to get a head start on other carriers that typically have big sales around Black Friday.
- Special sales The airline sometimes celebrates its anniversaries with special promotions. Travel Expos and fairs, where the airline participates, are also opportunities for the company to run exclusive sales, often only available to attendees.
- Last-minute deals These occasional deals are much less predictable. The airline can put some seats on sale for dates just before departure, but these are typically for unusual times and unpopular places.
- Flash sales These spontaneous, short-term sales are often one of the best ways to save on flights. Flash sales can happen at any time and are often announced with little notice. They typically last only a few hours to a couple of days.
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To take advantage of these sales, it’s essential to stay subscribed to the airline’s newsletter and follow its social media channels. The best strategy is to be flexible with your travel dates and look for off-peak times.
A quick guide to KLM promo codes
KLM promo codes are one of the best ways to save money when flying with the airline. They usually come in the form of alphanumeric strings such as SUMMER25, STUDENT10, EARLYBIRD, SEATUPGRADE, etc.
You can browse the latest promo codes in our directory.
How much can I save?
The amount you can save on KLM flights can vary — discount codes typically reduce airfare by 10-25%. Occasionally, promo codes offer savings of up to 50%.
Where to enter KLM promo code
To book a flight with a promo code, enter it during the booking process on the KLM website. Locate the designated field — usually labeled “Promotion Code” or similar — at the checkout screen. You will see the new price (the discount will typically apply to the pre-taxed base fare), and a success message.
The fine print
Most promo codes come with conditions, such as limited validity periods and blackout dates during peak travel seasons. Additionally, they cannot be combined with other discounts or used for bookings made through call centers or at airport counters.
Why don't OTAs
have promo fares?
When you search for flights on OTAs like Expedia, KAYAK, or Skyscanner, you’re accessing data from Global Distribution Systems (GDS) like Amadeus and Sabre, the New Distribution Capability (NDC) system, and direct airline partnerships.
These sources mainly provide standard airfares found on airlines’ websites—which explains why flights have always very similar prices across all OTAs.
However, airlines often reserve their most aggressive or enticing promotions for their own direct sales channels—primarily their websites. These special fares are not fed into GDS systems, and, as a result, OTAs usually don’t include exclusive sales and promotions.
How to keep track
of airline promotions then?
The best way is to take advantage of Air Traveler Club membership, which gives you access to the largest directory of current sales and promotions from more than 150 airlines. The offers are gathered, curated, and published daily.
All airline promotions, sales, and discounts can be viewed in one place:
Where to find KLM promotions?
Stay in touch with the airline. The primary source is KLM official website with the dedicated Deals and destinations page. The airline’s social media channels are also excellent resources for current promotions. Additionally, subscribing to KLM newsletter can give you access to exclusive offers and early notifications about upcoming sales.
Does KLM have student discount?
Student discounts are a standard offering from KLM. The airline offers significant price reductions to young people, particularly those enrolled in educational institutions. The “Ticket options for students” page provides the key details:
KLM also rolls out occassional promotions for young travelers. These varied promotions often feature “youth fares” designed for passengers below a certain age threshold (typically between 18 and 25 years old). These promotion fares are particularly prevalent for flights originating from the airline’s main airport hub (Amsterdam Airport Schiphol KL
), bound for either academic centers or popular vacation destinations.
Additionally, KLM sometimes partner with Dutch educational institutions, as well as travel platforms like IYTC, ISIC, StudentUniverse, and STA Travel, to offer discounted fares to students. After confirming student status (via educational email addresses or student ID), students are granted access to an exclusive, discounted flights from KLM, with fare reductions generally spanning from 5% to 20% off standard prices.
Find out which airlines have active student discounts right now.
Child promo
Do kids fly free?
KLM discounts for children
KLM doesn’t offer regular free or discounted flight tickets for kids. However, infants can travel for free if they don’t occupy a seat. According to the airline’s policy, children under 2 years old can travel for free on the lap of an accompanying adult passenger on domestic flights. For international flights, fees may apply, typically amounting to 10% of the adult ticket price.
For a detailed explanation, check out the ‘Family & youth benefits’ section on the airline’s website.
In the world of commercial aviation, the notion of “free flights for kids” is largely a myth — airlines don’t like to give away seats for children who are too old to sit on your lap for the entire journey. However, discounted fares for young travelers are much easier to find.
KLM occasionally offers promotions where children can fly for a fraction of the adult fare. They typically target children aged 10 to 12 and below, offering savings ranging from 25% to 75% off the ticket price. But there’s a catch — these promotions are often timed to avoid peak travel seasons like school holidays and may be restricted to specific, less popular routes.
Family discounts and promo tickets
KLM offers special travel perks and benefits explicitly crafted for family travel. With a targeted approach to this vital demographic, the airline helps lower travel costs for families with children.
For a complete rundown of the offers and discounts, visit the “Family & youth benefits” webpage:
From time to time, KLM unveils seasonal campaigns that feature all-inclusive family vacation packages, often in partnership with renowned resorts and sought-after travel locales. Special fare promos targeting families are more likely to appear during school breaks and holiday seasons, complemented by advance booking incentives. However, these family-oriented promotions are not part of the airline’s regular offer.
Although not explicitly designed for families, KLM Economy Plus seating is a popular choice among family travelers for its additional legroom and favorable location near the aircraft’s front. The package may also feature dedicated overhead storage and priority boarding.
List of current family discounts across airlines.
Vacation packages
Holiday deals and special offers
from KLM
KLM often runs special promotions on its holiday and vacation packages. During these sales, you can receive not only price discounts but also extra amenities like free airport transfers, dining credits, or activity vouchers. Special rates are often available for off-peak seasons or holidays like Christmas, New Year’s, or school vacations.
Additionally, holiday packages often include flights, hotels, and sometimes car rentals and activities bundled together. Even with no current promotion, these bundling services result in a lower overall cost than booking each component separately. packages usually come with the added benefit of KLM customer support to assist with any issues during your trip.
For the most current information, visit the official page ‘KLM Holidays’.
Exclusive promotions
Flying Blue — loyalty program promotions
KLM frequently rolls out seasonal promotions and special offers dedicated exclusively to members of its loyalty program, Flying Blue. They offer opportunities to boost your points balance with extra points (miles) and accelerate your progression through the program’s elite tiers. During promotions, members may purchase additional miles at a discounted rate, earn them faster, or redeem flights at significantly discounted mileage rates.
Periodic promotions may include partnerships with hotels and car rental companies, offering members exclusive discounts or additional points when booking through KLM partners.
Even without ongoing promotions, Flying Blue offers substantial value to loyal customers. Program members get access to numerous benefits, such as: Earning points, priority boarding, extra baggage allowances, and access to exclusive lounges, facilitating an enhanced travel experience through point accumulation.
Visit the official “Flying Blue” page for more details:
Business class promotions
In the competitive world of commercial aviation, KLM deploy an array of marketing strategies to entice business class passengers. It frequently offers attractive promotions for business class seats — aimed at filling seats and solidifying long-term relationships with customers. Regularly, the carrier rolls out percentage-based discounts for its premium cabin, which can range from 10% to as high as 25%.
Senior citizen discounts and promos
KLM typically does not offer specialized senior citizen discounts for flight tickets. Nevertheless, the airline periodically rolls out special promotions and sales events that may include discounted fares to select groups of passengers — including senior citizens.
Such promotions may not always be publicly advertised and may not be available for all routes. Instead, senior travelers must inquire directly with the airline or through the reservations team to see if a specific route offers any discounts for older travelers.
Discounts for military personnel and veterans
KLM has no explicit discount program for military personnel and veterans. Instead, special airfares or benefits for these groups often come at the discretion of the reservations team or customer service representatives.
Active-duty or retired military are advised to consult KLM about potential discounts — during the booking process or check-in time.
Rewards from co-branded credit cards
KLM co-branded credit cards provide a fast track to travel rewards, exclusive perks, and premium services. With generous sign-up bonuses (sometimes sufficient for a round-trip domestic flight), cardholders can quickly earn Flying Blue points redeemable for flights, seat upgrades, and more. Moreover, cards typically come with robust travel insurance, such as trip cancellation insurance and baggage loss reimbursement.
As with any financial product, the key is in the details. Check out the airline’s official website to scrutinize the terms and conditions:
KLM corporate deals
For large businesses and corporations, KLM offers a comprehensive range of services that go beyond mere transportation. From customized fare packages, corporate rewards, and priority services to dedicated support and travel data analytics — the focus is on making corporate travel efficient, comfortable, and easy to manage.
FAQ
Can I get discount on KLM?
Yes, KLM offers a spectrum of promotions, seasonal sales, and discount codes throughout the year. You can find them all in the directory created and maintained by Air Traveler Club.
How can I get notified about upcoming KLM promotions?
Air Traveler Club has the option of email or mobile app notifications for promotions run by KLM (and over 150 other airlines). Alternatively, you can subscribe to the airline’s newsletter, or follow them on social media.
Do KLM flights ever go on sale?
Yes, KLM flights often go on sale during off-peak travel seasons. The airline also participate in major sale events like Black Friday and sometimes offer flash sales or last-minute deals with little notice. To catch these offers, it’s best to subscribe to their newsletter, follow their social media channels.
How to use KLM flight coupon?
KLM flight coupon is a physical or digital voucher that has a certain monetary value or specific offer attached to it. Flight coupons may be issued as compensation for delayed or canceled flights, as part of a loyalty program reward, or may be distributed during special promotional events. They can also be purchased for future use or given as gifts. Flight coupons can be applied to various aspects of your travel experience, from ticket fares to seat upgrades and even in-flight amenities.
Like promo codes, these coupons may have specific conditions such as route restrictions, blackout dates, or a minimum booking value.
Is KLM promo legit?
Yes, all KLM promotions, promo codes, and discounts listed in our directory are legit. We only publish offers that are available on the official website, or through airline marketing channels such as newsletter, social media accounts, etc.
Are KLM promo tickets refundable?
All KLM discounted tickets are non-refundable, unless otherwise stated.
User Review
4.8 (823 votes)KLM sales & promotions
KLM offers various promotions and sales to cater to customer needs. One of the most straightforward ways to secure a deal is through promo codes and flight coupons, often distributed via email newsletters or select partnerships.
The airline periodically rolls out special promotions and sales events that may include discounted fares to select groups of passengers — families, students, young travelers, etc. In addition to discounted fares, KLM customers may benefit from perks like priority boarding, flexible ticketing, and waived baggage fees. It’s worth noting that many of these promotions come with specific conditions attached — such as route restrictions, blackout dates, or a minimum booking value.
About the author
![Maksim Koval](https://www.tiket2.com/wp-content/uploads/maksim-k-circle-200.png)
Maksim Koval
Aviation industry expert, digital editor at Tiket2 since 2010, and the pioneering founder of the Air Traveler Club.
Maksim is a Bali-based seasoned travel writer, avid flyer, tinkerer, photographer, motorbiker, animal lover, and the truest evangelist of the company. His dedication to providing valuable insights and engaging content has established him as a trusted voice in the industry.
You can contact him via email at maksim[at]tiket2.com.